Building Your Raise Page With the Page Builder
Fill out eight sections and watch your raise page build itself in a live preview. No code, no designer required.
Short answer
Highlander’s pitch page builder lets you create a professional raise page with no code. Open the Pitch Page Builder tab and work through eight sections, from choosing a template to writing your content to setting your URL. As you fill each section in, your page builds in the live preview on the right.
Where to start, and the live preview
Open the Pitch Page Builder tab. The eight sections sit on the left; your raise page renders in the live preview on the right. Every change you make appears in the preview instantly, so you’re never guessing what your page will look like. You can open the full page from the Preview URL at any time, just click Save first so your latest changes are included.
The eight sections
1
Template
Pick the template you want to start from, or choose Custom to add your own code for a fully custom page.
2
Style & Appearance
Choose the logo that appears on your page and your color scheme, the backgrounds, buttons, text, icons, and your font. This is where your page takes on your brand.
3
Hero Section
Your headline moment: the lead copy and a hero image or video that grabs attention at the top of the page.
4
Opportunity
Make the case for the investment: the copy, images, or video that explain why this raise matters.
5
About Us
Your company story, mission, and what you’re building, with supporting images or video.
6
Investment Details
The terms of your raise and what investors get, presented clearly.
7
Financial Snapshot
Key numbers and traction that build confidence, with any supporting visuals.
8
URL & Social Sharing
The often-overlooked section that decides how your link performs when it’s shared (see below).
Adding your own code? See our guide to custom raise pages. For the content sections (Hero through Financial Snapshot), you add your copy and upload images or videos to fill out that part of the page.
Preview and save
You can view your full page from the Preview URL in the right-hand preview at any time. Just click Save first so your latest changes are included. When everything looks right, your page is ready.
Not sure where to start?
Prefer a done-for-you approach? Start from one of our templates, or if you have a developer, bring a fully custom page.
Frequently asked questions
Where is the page builder?
In the Pitch Page Builder tab.
How many sections are there?
Eight.
Do I see changes live?
Yes, in the right-hand preview.
Can I add my own code?
Yes. Choose Custom in the Template section.
How do I set my page URL?
In the URL & Social Sharing section.
Why does the social preview matter?
It’s what people see when your link is shared, and it drives clicks.
Key takeaways
Open the Pitch Page Builder tab.
Fill eight sections: Template, Style & Appearance, Hero, Opportunity, About Us, Investment Details, Financial Snapshot, URL & Social Sharing.
Watch it build in the live preview.
Set a clean slug and a strong social preview.
Click Save before previewing.
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Ready to get started?
Investors can explore live raises today. Founders can bring their own community onto the cap table.
URL & Social Sharing (don’t skip this)
This section is high-impact and commonly overlooked. Most of your investors will first meet your raise as a shared link, and these four settings control that first impression.
URL slug
Your raise page lives at invest.highlander.ai/your-slug. Choose a clean, memorable slug, usually your company or product name. It’s easier to share, looks more professional in ads and posts, and reads better everywhere your link appears. Avoid random characters.
Social preview thumbnail
When you share your link anywhere, on social, in a text, an email, or an ad, the platform pulls this image to show a preview card. A strong, on-brand thumbnail is one of the biggest drivers of whether people click. A missing or low-quality preview quietly kills clicks.
Social preview title
The headline shown on that share card. It’s your first impression in a crowded feed. Make it clear and compelling.
Social preview description
The short blurb under the title on the share card. Use it to add the hook the title didn’t, and give people a reason to tap.
A few minutes on these four settings can meaningfully lift your click-through and, ultimately, your investment.